Columbia Care Launches New Retail Look Known as Cannabist

Columbia Care Inc. (OTCQX: CCHWF) launched its new retail model, Cannabist. The corporate mentioned that Cannabist will function the intersection for medical and leisure cannabis customers to offer a larger expertise constructed on one of many largest buyer information repositories, ardour, expertise innovation, group dedication and product requirements.

“Because the Firm’s founding in 2013, we’ve got been listening to and studying concerning the communities, clients and stakeholders we serve. Over and over, the market has been trying to find experience and belief – customers wished a Cannabist to assist information them by their journey. Cannabist was developed to redefine the prevailing dispensary idea. This new storefront model represents the following step within the evolution of the dispensary mannequin and can turn into a nationwide commonplace within the years to come back. For practically ten years, Columbia Care has been synonymous with patient-centered service and the best high quality cannabis merchandise in the marketplace. This heritage, coupled with the eagerness every worker brings to constructing the corporate, are on the core of our steady development 12 months over 12 months,” mentioned Nicholas Vita, CEO of Columbia Care. “The speed at which the cannabis trade is rising, and at which states are legalizing cannabis use, has meant that we’ve needed to evolve as an organization. We’ve acknowledged the necessity for a retail model that displays who we’re as an organization in addition to addresses the variety of the sufferers, clients and communities we serve, whereas remaining true to what has made us so profitable.”

The primary location to launch underneath the Cannabist model is the not too long ago opened dispensary in Springville, Utah, which had its first sale Friday, April 30. By the tip of Might, three present Columbia Care areas, in Tempe, Arizona, Villa Park, Illinois, and San Diego, California, will turn into Cannabist branded retail areas, with a pipeline of greater than 80 new and present areas to comply with over the following 24 months.

Bettering Procuring Expertise

Columbia Care mentioned that the Cannabist retail expertise is centered on making looking for cannabis as easy and approachable as attainable, accommodating the huge vary of expertise ranges sufferers and clients might have after they stroll by the doorways. Merchandising set-ups and retailer layouts have been organized to assist clients transfer by the house with intent and turn into extra snug within the course of. Moreover, the house is designed to encourage workers and clients to interact in conversations that improve the procuring expertise, whether or not by product suggestions or basic schooling.

“Cannabist isn’t solely a mirrored image of the place we at the moment are, and all the markets we serve, however it is usually a dedication to the place we’re going. We imagine Cannabist will turn into a hub for all those that incorporate cannabis into their lives – no matter what introduced them to us. The Cannabist model can develop with an ever-changing trade, proceed to fulfill the wants of our sufferers and clients and function the platform for steady innovation,” mentioned Jesse Channon, Chief Development Officer of Columbia Care. “By investing on this transition now, we’ll present a brand new expertise for our present group and look ahead to welcoming new clients who will come to see cannabis in a complete new gentle. The times of a transactional dispensary are nearing an finish. As we see cannabis use proceed to normalize, we’ll see the emergence of a extra refined, but approachable dispensary mannequin – beginning with Cannabist.”

The Cannabist model is supported by a workforce of nationwide companions — Atlanta-based inventive company, 22Squared; New York-based architectural agency, METHOD Architects; Columbus-based visible merchandising agency, ZenGenius; and Massachusetts-based signage agency, Poyant Indicators.

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