CBD firm Bluebird Botanicals has acquired Precision Botanical, a science-driven CBD model that’s dedicated to offering purity, accuracy, and transparency for all of its CBD merchandise. Along with the acquisition, Bluebird has acquired a progress funding from Juggernaut Capital Companions, a decrease middle-market non-public fairness agency specializing in buyout and progress investments throughout the patron and outsourced healthcare companies industries. Bluebird stated that Juggernaut’s funding will strengthen the mixed firm’s monetary profile and supply it with the assets to gasoline additional innovation within the CBD house, speed up progress on-line, and help future growth into new channels.
Brandon Beatty, CEO of Bluebird Botanicals, stated “Bluebird has been an business chief since its founding, and this acquisition additional solidifies our place as a world-renowned hemp extract firm that’s dedicated to the best requirements of product high quality and intently centered on human wellness. We imagine the mixture of Bluebird’s model recognition and customer-centric method with Precision’s science-driven mannequin will carry each manufacturers to new heights. We’re extraordinarily proud and excited to accomplice with the scientists who based Precision, in addition to the proficient and revered of us at Juggernaut Capital Companions.”
Bluebird Botanicals presents a number of CBD merchandise together with its Basic CBD Oil and various choices equivalent to CBD isolates and CBD gummies. It’s a Licensed B Company, that has centered strategically on its e-commerce operations and the pure and specialty gross sales channels. In step with this focus, the mixture with Precision will serve to strengthen Bluebird’s presence in brick-and-mortar retail places, as Precision has a fast-growing nationwide footprint inside comfort and grocery retailer channels.
The merger with Precision will even permit Bluebird to strengthen its provide chain, proceed to stick to a rigorous hemp extraction course of for all of its merchandise, and additional set up the mixed firm’s model status for purity, security, and high quality amongst retailers and customers.
Bluebird additionally good points on the spot entry to Precision’s Oregon-based hemp cultivation and extraction facility. The mixed firm will profit from Precision’s key science, know-how, and data-led shopper insights, in addition to its patent-pending revolutionary instruments and applied sciences, new product improvement alternatives, and revolutionary staff of specialists.
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