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Latin America continues to develop their authorized cannabis area and now has devoted media. El Planteo is a Spanish-language media outlet devoted to delivering information on cannabis, hemp, CBD, psychedelics, tradition and extra. It launched in partnership with Benzinga, a U.S. digital publication protecting quite a lot of monetary markets together with marijuana.
El Planteo was based by Benzinga editor Javier Hasse, who serves as CEO of the corporate. The concept got here to him when he seen a gap for monetary and cultural content material associated to rising industries and progressive subjects within the Spanish-speaking world. He additionally noticed there was a robust cannabis presence and tradition with few media shops protecting the subject.
Hasse had been working as a cannabis author for publications together with Playboy. He serves as Benzinga’s Managing Director and wrote a best-selling e-book referred to as Begin Your Personal Hashish Enterprise: Your Step-By-Step Information to the Marijuana Trade, which, for weeks, ranked primary in varied classes on Amazon.
In speaking about launching the corporate, Hasse explains, “We put collectively the fundamental idea and went out to search out capital to execute. We realized that the market was not prepared and will safe investments. We wanted cash to function and the one approach to get it was to showcase our product, which paradoxically, we couldn’t develop and not using a small injection of capital”
To dedicate the required time to this new enterprise, he thought he would possibly resign from his major gig, Benzinga. However after discussing it with executives, they expressed the corporate supposed to launch their very own Spanish-speaking vertical. The 2 events reached a win-win settlement: They began a Spanish web site and, in parallel, anchored El Planteo.
Since launching in early 2020, El Planteo has confirmed to be extraordinarily profitable, with sturdy visitors and a sturdy quantity of content material, each authentic and translated from an extended record of world media companions.
“We need to help inexperienced causes and earn a living within the course of with out being afraid of it. Usually, when individuals in Latin America have more money, they purchase actual property. The concept of the inventory market has not but settled in. We’re solely now altering our views on the matter however are nonetheless very reluctant. From El Planteo we need to instill these notions and pair these ideas positively,” Hasse shared.
“Hashish is not only for stoners, and the media must atone for that. That’s the reason El Planteo has been so nicely acquired: Folks need to speak about cannabis, they need to examine it and so they need to be taught — with out shopping for into cliché imagery”, provides Natalia Kesselman, COO, govt editor and co-founder of El Planteo. “We’re unveiling a complete new world for lots of people”. Additionally on the workforce is monetary reporter José Rodrigo Safidye.
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