Government Highlight: Mike Beaudry

Executive Spotlight: Mike Beaudry


Government Highlight: Mike Beaudry

Mike Beaudry is founder and CEO of HERBL Options, California’s largest cannabis distributor and provide chain options firm servicing greater than 850 storefront and non-storefront retail licensees. Beneath his management, HERBL brings excellent folks, processes, and know-how collectively to create a robust provide chain by no means earlier than seen within the cannabis trade.

Mike has over 25 years of expertise main high-volume distribution firms and held a number of government roles within the pure & natural merchandise trade. Mike led the nationwide operations after which spent greater than 5 years as President of United Pure Meals (UNFI), America’s main distributor of pure, natural and specialty meals. As president, he quickly scaled UNFI from a regional firm with $700 million in gross sales to a nationwide firm with $5 billion+ within the books.

After greater than a decade at UNFI Mike spent 5 years as CEO of Lang Pharma Diet, a non-public label dietary complement firm which manufactures and distributes merchandise for the highest retailers within the U.S., together with Costco, Walmart, CVS, and Goal.

Mike started researching the California authorized cannabis trade in 2014 and relocated from Rhode Island to California in January 2016 to focus 100% of his efforts on cannabis. In November 2014 he walked the ground of a cannabis convention and harked again to his roots in pure meals, instantly struck by the similarities: plenty of small manufacturers with folks enthusiastic about their product. Simply as with natural and pure meals, the cannabis present was lined with long-time believers telling their story, relentlessly encouraging others to find the plant. At this time’s multi-billion pure meals trade was equally based on the backs of artisanal manufacturers, every with their very own distinctive story, but with a communal mission to deliver their items to marketplace for others who might want and want them.

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After a two-year journey to study all he might about California’s trade and past, Mike formally launched HERBL in 2018. HERBL has constructed an incredible group to bridge the pioneers and craftsmen with these that may deliver their product to the top shopper.

Full Identify:

Mike Beaudry


Founder & CEO



Years at present firm:

2016 – Current

Schooling profile:

Excessive College Diploma

Most profitable skilled accomplishment earlier than cannabis:

I used to be lucky to have been on the forefront of constructing out the most important pure meals distribution provide chain within the U.S., first as head of operations after which as President of UNFI.  Throughout my ten years there, we quickly scaled from a multi-regional firm with $700+ million in gross sales, to a nationwide powerhouse doing over $5 billion in gross sales.

In 2014, I attended a cannabis commerce present and I used to be instantly struck by the similarities between the pure meals sector and the more and more authorized cannabis sector.  First, by way of the fervour of the producers and their relentless dedication to pioneering a brand new trade, and second, due to the clear complexities of the seed to shelf provide chain – as each sectors required important experience in regulatory and well being compliance, nuanced logistics, and the necessity for an unbiased distributor that might add vital insights to manufacturers and retailers because the market developed.

After diving right into a full-time, two-year journey to study all I might concerning the cannabis trade in California and past, I launched HERBL in 2018. Since then, we’ve got constructed an incredible group to serve this nascent and explosive trade.

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Firm Mission:

HERBL’s mission is to assist make cannabis extra accessible to everybody. Our skilled management group works to assist manufacturers and retailers effectively handle stock, assortment, gross sales, distribution — the entire 9 yards.

Firm’s most profitable achievement:

Having exceeded $265M in gross sales in 2020 and forecasted to high $380M in 2021, I’ve by no means been extra sure about HERBL’s aggressive benefit, and the flexibility to create substantial long-term worth not just for our stakeholders, however for the cannabis trade as an entire.

At this time, HERBL is the most important cannabis provide chain firm within the largest cannabis market on this planet. We’re solely partnered with top-selling manufacturers to ship over 1,000 SKUs to 850+ retailers throughout California.

Has the corporate raised any capital (sure or no):


If that’s the case, how a lot?:

50+ Million

Any plans on elevating capital sooner or later?


Most vital firm 5-year purpose:

To proceed strengthening the muse we’ve inbuilt California and taking our confirmed mannequin into completely different markets across the nation.

Put up Views:




The statements made regarding these merchandise haven’t been evaluated by the Meals and Drug Administration. The efficacy of these merchandise has not been confirmed by FDA-approved evaluation. These merchandises are normally not meant to diagnose, take care of, treatment, or forestall any sickness. All knowledge discovered proper right here won’t be meant as another choice to or completely different from knowledge from well-being care practitioners. Please search the recommendation of your well-being care expert about potential interactions or completely different attainable points sooner than using any product. The Federal Meals, Drug and Magnificence Act requires this discovery.