Govt Highlight: Betty Tran, Founder & CEO of bu’kei Company & CMO FEVO, Inc.

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Executive Spotlight: Betty Tran, Founder & CEO of bu’kei Agency & CMO FEVO, Inc.

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Betty Tran is an award-winning advertising and marketing chief with 15+ years of expertise within the quickly increasing world of digital and stay leisure. 

Most lately, Betty served as accomplice of BNE & Associates, the place she managed social influencers. 

Previous to BNE Betty served as Govt Vice President of Advertising and Expertise for DanceOn, the place she was answerable for all points of promoting and the highest tier expertise within the community. 

Betty served as Govt Vice President of Advertising and Media for Insomniac Occasions, a division of Reside Nation Leisure, Inc. Betty was answerable for the shopping for and creation of all media, spearheaded the redevelopment of the corporate’s on-line presence, resulting in a 25 p.c enhance in ticket gross sales, and overseeing inside and exterior company communications. 

Previous to Insomniac, Betty served as VP of Model and Built-in Advertising at international video leisure community Machinima. Throughout her tenure, she led the corporate’s profitable model redevelopment, cultivated partnerships and enterprise relationships to construct worthwhile, multimillion greenback gross sales packages to main manufacturers together with Honda, and launched Machinima’s inaugural activations at Comedian-Con and E3. 

She joined Machinima following her publish as VP of Interactive Advertising at Evolve Media, the place she expanded the corporate’s advertising and marketing workforce, raised the advertising and marketing finances by 50 p.c and carried out new media methods that elevated income by practically 45 p.c. 

When she’s not touring for enterprise, she spends high quality time together with her three youngsters. Betty graduated Magna Cum Laude from College of California, Los Angeles with a B.A. in Movie and B.S. in Anthropology.

 

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GMR Govt Highlight Interview:

Full start identify: Betty Tran

Title: Founder

Firm: bu’kei Company

Title: CMO

Firm: FEVO, Inc.

Years at present firm: 1 yr

Training profile: Bachelor of Arts. Communications at UCLA and Bachelor of Science, Anthropology at UCLA

Most profitable skilled accomplishment earlier than cannabis: EDC Vegas 2014 – Offered out inside 2 months.

Firm Mission: To assist cannabis manufacturers to authentically join with audiences by means of life-style and tradition

Firm’s most profitable achievement: Home of Saka – ship 2600% enhance in gross sales for the month of August 2020

Has the corporate raised any capital (sure or no): 

if that’s the case, how a lot?: No, however companions with Acme Media Co.

Any plans on elevating capital sooner or later? No

Most necessary firm 5 yr aim: Set up bu’kei as thought leaders within the area and elevate the profile of underrepresented cultures,

 

 


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