The CBD or Hemp Market has seen a huge spike in recent years. With the new regulation and the government passing new laws towards the legalization of the products derivated from this miracle plant, more entrepreneurs are endeavoring into the CBD and Cannabis Industry.
Today we’re going to be talking about how to make money with a hemp CBD e-Commerce website. Check it out as I try to list the most important aspects of kicking off:
1. Create a Brand
The first thing you need to do is create a brand. CBD companies are popping up everywhere and you need to stand out from the crowd. You need a professional logo design. You can DIY it yourself but if you’re not a graphic designer, Id recommends not to go this route.
So, hire a professional CBD graphic designer to help you grow. Create an attractive website that will convert visitors into paying customers. Again, spend some money and hire a professional to do this for you. Once you have a really good logo that attracts your target audience and a beautiful webshop you need to make or distribute your hemp CBD products.
2. Manufacture or Distribute Your Hemp CBD Products?
So there are two ways you can do that:
a.grow your own hemp;
b. have a white label company put your logo and branding together and ship it out for you, or ship it to you.
There’s a lot of different companies, and you’ve got to test your CBD and check out their lab results, and everything like that, so those are your two different options. Like I said, option one, grow and process your own hemp, or option two, have a third party put all your labeling, branding on for you.
And then you can start rocking and rolling, alright?
3. CBD Payment Processor
You need to find a CBD payment processor. What is a payment processor? It is the company that is going to process your online credit card payments.
As of right now in the Fall of 2020, were still in a gray area with CBD. So major banks and a lot of credit card processing companies considered or consider CBD, or even hemp, high risk. Which is ridiculous.
But nonetheless, until the cannabis banking act passes, fingers crossed, hopefully soon, you have to find a third-party payment processor.
Now, what’s the catch? They might ask for an out-front fee or they might charge you per transaction. And there’s a lot of different requirements, so there’s no guarantee that anyone will specifically accept you, but that’s the route we have to take for now.
4. Hire a Seasoned Hemp CBD e-Commerce Developer
Alright, the next thing you need to do is hire a seasoned hemp CBD e-Commerce developer, okay? A lot of people I speak with try and work with a local marketing agency or local web guy and it doesn’t really turn out the way they hope for.
You know, six months later people tell me, working with my local guy was a train wreck. They dont know about hemp CBD, they dont know about the culture or anything like that.
So that being said, you need to find a seasoned professional that can walk you through the process. You have one time to make a first impression with your e-Commerce website and convert it into sales. So that’s the most important piece. Start now with someone that knows what they’re doing rather than spending months, or even a couple of years trying to get everything together.
5. Create a CBD Blog on Your Website
I tell everyone this is a marathon, not a sprint. So, let me run with you during this marathon to help you grow. The next step you need to do once you have your website built is to start blogging, okay?
I see a lot of hemp CBD companies not blogging. It’s very important. There are a couple of reasons why. One, it will help you generate Google search results. And if Google has seen you constantly posting new content, you will move up, slowly but surely, in their search results.
You also can post that blog through your social media channels. And if someone sees that blog, boom, that’s going to convert into a sale. And a lot of people struggle when it comes to writing, hire a content writer. So if you need to hire a hemp CBD writer, that’s okay, that’s fine, they have the knowledge and they have the expertise, and they can really just do it for you so you dont have to, okay? So hit me up if you guys need a hemp CBD writer for your website or for your blogs.
And like I said, it’s going to help you long term. Now, your first blog, is it going to get you thousands of sales? Probably not, but long term generating that content is the key.
6. Social Media CBD Branding and Marketing
Okay, so once you have your professional logo, your professional e-Commerce website, you are blogging, you need to create captivating content for social media.
You can have a beautiful logo, a beautiful website, blogging monthly or weekly, but you still need to hit the ground running with social media. You can’t stop, you have to post every day in order to get sales.
A lot of people asked me what social channels should I be going on? Well, wheres your audience? So that’s something you have to experiment with.
A lot of people dont have the time sometimes, or just dont know what to post. So sometimes it’s best just to throw your hands up in the air and hire a hemp CBD social media marketing expert.
Now, unfortunately, or maybe not so, unfortunately, it depends on how you look at it, right now there’s a lot of advertising restrictions when it come to social media.
In other words, you cannot pay directly for CBD advertising, but there ways around it, you just need to be creative with your content. So you need to get creative on what you’re going to post.
That’s why people are so lavishly crazy on social media with their hemp CBD business, and posting consistently and really trying to figure out what to do next. It’s because you can’t pay for advertising.
Not even Google AdWords. So you’ve got to really bring on the guerilla marketing, and that’s where we can come in and help you generate the following that you’re looking for.
7. Start CBD SEO (Search Engine Optimisation)
Unfortunately, with all the restrictions from the major Ads companies like Google and Facebook, you will need to push really hard in this direction. Again, make sure you do your homework, read reviews, talk with other CBD business owners and try to hire a seasoned CBD marketing and SEO agency. These guys have done this before and they should know this industry very well. Not every SEO company will deal with CBD marketing, choose the right one.
8. Never Stop Promoting Your CBD Business
Okay, last but not least, never stop going online and offline. You have to constantly be promoting your business. At the end of the day, this is a full-time job, and there’s no room for error.
And that error is you not putting in the work. So, attend events, go to festivals, sell your products in person but also go hard and depend online. It’s a balance of both, you have to see what’s going to work best for you. But at the end of the day, even if you’re promoting offline, you’ve got to be putting products in people’s hands or directing them to your e-Commerce website.
To wrap it up
No pressure, but seriously, it’s very, very important, you have to be a go-getter in this industry. If you think you’re going to build the website, have the logo, dabble in some blogs and social media and, kind of, be hands-off, this is not the business for you.
You have to work it daily, weekly. A lot of you, and even myself, can get caught up in blaming others for why your business isn’t growing, but really it comes down to you, alright? So, I know it’s overwhelming, but it’s okay, we’re going to get through this, alright?
Were in some crazy times, very exciting times. So that being said, it is our job, our mission to educate and innovate with hemp CBD, so spread the message, share the knowledge, and focus on how to find your audience, okay? That’s all I have for today.